Easy to Create, Easy to Change - Easy to use!

Thinking Global acting Local...

This is the map over sales so far this year and it has been a very hectic year so far indeed. But what does it tell us? It tells us that DataEase is still a global brand with a global responsibility, but it also tell us that the strongest markets at the moment is the same as it has been for the last 20 years. UK, US and Norway.

UK and US make sense, but what about Norway? The US is where DataEase was born and UK was where it now resides, but again - Norway? One word or rather a name: WestSoft. They did a fantastic job in Norway and in the 80ies and early 90ies, DataEase had a market share of over 60% in Norway!

What this map show us is that we still have a strong position in our home markets and that we have a global position. That is the good news! The bad news is that our position internationally is not yet by far what we want it to be. To be honest, neither is it in our home markets. Over the next year we will work hard on completing DataEase 8, DG3 Web Framework and all the support tools that are to join them, but again - that is only half the job. < < NOT FINISHED!TO EDITOR-ADSTRAT > >

Published: 20/01/13 - 00:09:25 (DataEase Marketing)

Related Articles

The Story behind....

All the fuss at the moment is about DataEase 8 and that is as it should be as we gear up towards the release. But I can't help thinking that a lot of what is going to make DataEase 8 a great product, and the DataEase 8 product range the most productive Da...

Impressionism, expressionism or conservatism?

We have obviously spend a lot of time disecting both DFD and DFW over the last years when we worked on DG3 and DataEase 8. Our "balanced" view is that DFD is not as good as people like to believe (especially not in 2012 ;-) and that DFW is not as bad as...

DataEase 8 PRE I - Preview

The development up to and including PRE II focused on functionality and more than 40 new functions and a lot of new functionality has been added. We are still adding some more functions, but we are getting close to being satisfied with what DataEase 8 Dev...